This lawyerâs billboard was cleverly designed to go viral but is also well designed with a simple message and not much text on the Billboard, so itâs easily read and understood while driving by in three seconds. The billboard, for a divorce lawyer in Albany, NY, shows the wedding ring finger extended but made to [â¦]
The post Designing a Billboard to Go Viral appeared first on Lawyer Advertising Blog.
With the recognition that a brand name or trade name is important for business, there is a trend among large prestigious law firms and even some smaller law firms to rebrand their law firm name to one that is good for branding. Whatâs good for branding? A simple one-word tradename, preferably one that stands out.A Hence, [â¦]
The post The New Trend of Rebranding Law Firms with Trade Names appeared first on Lawyer Advertising Blog.
The top Super Bowl commercials are rated by the public for entertainment but which commercial is the best to sell the product? ItâsA the MichaelA BublA(c) BublyaC/ commercial by Goodby Silverstein & Partners. Why is the MichaelA BublA(c) BublyaC/ Super Bowl TV commercial my winner? Itâs not analytics. SPARK Neuro is an interesting company offering neuro analytics to [â¦]
The post A Blackberry BublA(c) Please appeared first on Lawyer Advertising Blog.
Most lawyers know by now that they need a custom vanity phone number to compete with a and stand out from a other attorneys in their field. However, the next question can be more complicated. How do you choose the ideal phone number for your law firm? On the surface, it might seem easya| find [â¦]
The post How to Find the Ideal Phone Number for Your Law Firm appeared first on Lawyer Advertising Blog.
A lawyer who recognized the value of billboards ran into a roadblock when he purchased five buildings for the purpose of advertising his law firm on billboards. In an effort to reduce the number of billboards, New York Cityâs permit requirements for outdoor advertising now only allow a billboard when the building is occupied by [â¦]
The post Recognizing the Value of Billboards, Lawyer Runs into a Roadblock appeared first on Lawyer Advertising Blog.
Does your law office advertise a slogan or vanity phone number on your website or advertising? If you havenât trademarked it, you might be in for an unpleasant surprise. I once put âNo Fee Guaranteeâ on my law firm website. Sometime later, I received a letter advising that it was trademarked and that I would [â¦]
The post Is Your Vanity Phone Number or Slogan Protected? appeared first on Lawyer Advertising Blog.
Beginning in October, if your law firm website doesnât use SSL, Google will warn visitors who use your contact form that it is aNot Securea. Potential clients will likely go to another lawyerâs website when they see the warning. This is what a website without SSL looks like in the address bar of Chrome This [â¦]
The post Will Google Warn Visitors Away From Your Website? appeared first on Lawyer Advertising Blog.
With the importance of Internet advertising for lawyers, some attorneys have the misconception that the internet makes 1-800 vanity phone numbers less important then they used to be. In the Internet Age, Vanity Phone Numbers Are More Relevant According to a study of US customers by research agency eConsultancy, phone calls were the most preferred [â¦]
The post Are Vanity Phone Numbers Still Relevant? appeared first on Lawyer Advertising Blog.
Kirkpatrick Creative, an advertising agency representing law firms, says probably not. Not surprisingly, it seems that print yellow page phone books still work. Usually, when a new form of media arrives on the scene, it doesnât replace another form of media but just adds another dimension. One caveat is that Iâm not sure how long [â¦]
The post Can You Afford to Drop the Yellow Pages? appeared first on Lawyer Advertising Blog.
Is your law firm really going to extremes when providing customer service to your clients? This lawsuit funding company does. In fact, theyâll go so far as to kill someone for you! Maybe the defendant. This video shows a testimonial on a TV commercial from Oasis Legal, a company providing lawsuit funding to personal injury [â¦]
The post Does Your Customer Service Kill? appeared first on Lawyer Advertising Blog.
Have you ever had the experience of getting tantalisingly close to a big opportunity in your creative career a but not quite making it? Maybe it was a pitch, or a competition, a publishing opportunity, a senior role, or a funding application. Maybe you got really positive feedback. They said you were great, your work [â¦]
The post Are You in the Ballpark? (finally, The 21st Century Creative on YouTube) appeared first on Creative Coach | Mark McGuinness | Since 1996.
When the Covid 19 pandemic struck in 2020, human life on earth was massively disrupted. Not only the human tragedy of millions of lives lost, but also the social and economic damage caused by the virus and our attempts to control it. As a writer and a coach for creatives, I have been particularly concerned [â¦]
The post Creative Disruption: How 12 Creatives on 5 Continents Rose to the Challenge of the Pandemic appeared first on Creative Coach | Mark McGuinness | Since 1996.
Welcome to Episode 10 of the Creative Disruption season of The 21st Century Creative, where we are hearing stories of creatives around the world who came up with a creative response to the challenges of the pandemic. Itas been my most ambitious season yet, with creatives from 5 continents and probably the closest Iall ever [â¦]
The post How I Created, Funded and Launched My New Podcast (while the World Was in Meltdown) appeared first on Creative Coach | Mark McGuinness | Since 1996.
Welcome to Episode 9 of the Creative Disruption season of The 21st Century Creative, where we are hearing stories of creatives around the world who came up with a creative response to the challenges of the pandemic. This week we are off to Tokyo, to meet Ichi Hatano, a wonderful artist whose work has deep [â¦]
The post From Tattoos to NFTs with Ichi Hatano appeared first on Creative Coach | Mark McGuinness | Since 1996.
Welcome to Episode 8 of the Creative Disruption season of The 21st Century Creative, where we are hearing stories of creatives around the world who came up with a creative response to the challenges of the pandemic. Have you ever had the idea for a creative project that youave never quite got round to starting? [â¦]
The post Using Lockdown to Launch a Dream Project with Nicky Mondellini appeared first on Creative Coach | Mark McGuinness | Since 1996.
If you work on your own a in your office or studio, or your bedroom or at your kitchen table a it can feel like no one is watching. So it doesnat matter whether you show up. If you skipped a day on your novel, who would know? If you didnat go to the studio [â¦]
The post All Arts Are Performing Arts appeared first on Creative Coach | Mark McGuinness | Since 1996.
Welcome to Episode 7 of the Creative Disruption season of The 21st Century Creative, where we are hearing stories of creatives around the world who came up with a creative response to the challenges of the pandemic. Today weare focusing on a creative sector that is close to my heart, which was massively disrupted but [â¦]
The post Taking Deep Work Online with Laura Davis appeared first on Creative Coach | Mark McGuinness | Since 1996.
A few months ago I was listening to the DavidBowie: AlbumtoAlbum podcast, a terrific show about Bowie hosted by Arsalan Mohammed. In Season 3 episode 11 Arsalan spoke to Donny McCaslin, the leader of the jazz band that Bowie discovered in a New York club, and asked to work with him on what turned out [â¦]
The post Sometimes You Have to Grind the Work Out appeared first on Creative Coach | Mark McGuinness | Since 1996.
Welcome to Episode 6 of the Creative Disruption season of The 21st Century Creative, where we are hearing stories of creatives around the world who came up with a creative response to the challenges of the pandemic. Today we are off to Australia in the company of Charlotte Abroms, a music manager based in Melbourne [â¦]
The post Helping Musicians Through Lockdown with Charlotte Abroms appeared first on Creative Coach | Mark McGuinness | Since 1996.
Last week I suggested that if youare serious about achieving your creative ambitions, you need to think in terms of projects, not tasks. Because if you get up every morning and ask yourself aWhat should I work on today?a you risk making decisions based on what feels urgent right now, rather than what will make [â¦]
The post Work on Multifaceted Projects appeared first on Creative Coach | Mark McGuinness | Since 1996.
Welcome to Episode 5 of the CREATIVE DISRUPTION season of The 21st Century Creative, where we are hearing stories of creatives around the world who came up with a creative response to the challenges of the pandemic. Today we are going to look at one of the biggest challenge for many people during lockdown, whether [â¦]
The post Staying Creative as a Parent (Even in a Pandemic) with Kay Lock Kolp appeared first on Creative Coach | Mark McGuinness | Since 1996.
When we think of productivity we typically think about tasks and to-do lists, working habits and routines. We focus on how to make the most of our time on a daily or at most a weekly basis. All of which is great, but if this is all we focus on, thereas a danger of getting [â¦]
The post Focus on Projects, Not Tasks appeared first on Creative Coach | Mark McGuinness | Since 1996.
Welcome to Episode 4 of the CREATIVE DISRUPTION season of The 21st Century Creative, where we are hearing stories of creatives around the world who came up with a creative response to the challenges of the pandemic. Today we meet Amrita Kumar, the co-founder and CEO of Candid Marketing, an innovative marketing agency in India. [â¦]
The post Launching a New Business in the Pandemic with Amrita Kumar appeared first on Creative Coach | Mark McGuinness | Since 1996.
Marketing is a word that strikes fear into the heart of a lot of creatives. Itas an area where a lot of us feel we donat have a natural talent a weare far more comfortable making work than telling the world about it, let alone trying to get people to buy it. One reason for [â¦]
The post Make Your Marketing Personal with a Media Dashboard appeared first on Creative Coach | Mark McGuinness | Since 1996.
Welcome to Episode 3 of the CREATIVE DISRUPTION season of The 21st Century Creative, where we are hearing stories of creatives around the world who came up with a creative response to the challenges of the pandemic. Today we are looking at the world of film and TV production, which was massively disrupted by the [â¦]
The post Rebooting Global Filming with Hometeam appeared first on Creative Coach | Mark McGuinness | Since 1996.
A lot of creative professions involve submitting work to gatekeepers of various kinds: agents, editors, publishers, gallerists, funders, producers, studios and competition judges and so on. Yes, the 21st century gives us plenty of options for creating things without gatekeepers a you can sell direct, build your own platform, launch your own event, self-publish or [â¦]
The post Why Rejection Doesnat (Necessarily) Mean Your Work Isnat Good Enough appeared first on Creative Coach | Mark McGuinness | Since 1996.
Welcome to Episode 2 of the CREATIVE DISRUPTION season of The 21st Century Creative, where we are hearing stories of creatives around the world who came up with a creative response to the challenges of the pandemic. This week we are off to South Africa, to hear from Earl Abrahams, an artist and filmmaker who [â¦]
The post Lockdown Series: Windows on a Changed World with Earl Abrahams appeared first on Creative Coach | Mark McGuinness | Since 1996.
aEat a live frog first thing in the morning and nothing worse will happen to you for the rest of the day.a This quote is often attributed to Mark Twain. Apparently thereas no hard evidence linking it to him, but that hasnat stopped it from concentrating the minds of many people when they ask themselves [â¦]
The post Eat that Frog (But Eat the Cake as Well) appeared first on Creative Coach | Mark McGuinness | Since 1996.
Today we kick off Season 6 of The 21st Century Creative, the podcast that helps you thrive as a creative professional amid the demands, distractions and opportunities of the 21st Century. The theme for this season is CREATIVE DISRUPTION. Every episode will feature an interview with a creator whose work was disrupted by the Covid-19 [â¦]
The post The Rocky Road for Theatre through the Pandemic with Steven Kunis appeared first on Creative Coach | Mark McGuinness | Since 1996.
Have you ever had the experience of getting tantalisingly close to a big opportunity in your creative career a but not quite making it? Maybe it was a pitch, or a competition, a publishing opportunity, a senior role, or a funding application. Maybe you got really positive feedback. They said you were great, your work [â¦]
The post Are You in the Ballpark? (finally, The 21st Century Creative on YouTube) appeared first on Creative Coach | Mark McGuinness | Since 1996.
When the Covid 19 pandemic struck in 2020, human life on earth was massively disrupted. Not only the human tragedy of millions of lives lost, but also the social and economic damage caused by the virus and our attempts to control it. As a writer and a coach for creatives, I have been particularly concerned [â¦]
The post Creative Disruption: How 12 Creatives on 5 Continents Rose to the Challenge of the Pandemic appeared first on Creative Coach | Mark McGuinness | Since 1996.
Welcome to Episode 10 of the Creative Disruption season of The 21st Century Creative, where we are hearing stories of creatives around the world who came up with a creative response to the challenges of the pandemic. Itas been my most ambitious season yet, with creatives from 5 continents and probably the closest Iall ever [â¦]
The post How I Created, Funded and Launched My New Podcast (while the World Was in Meltdown) appeared first on Creative Coach | Mark McGuinness | Since 1996.
Welcome to Episode 9 of the Creative Disruption season of The 21st Century Creative, where we are hearing stories of creatives around the world who came up with a creative response to the challenges of the pandemic. This week we are off to Tokyo, to meet Ichi Hatano, a wonderful artist whose work has deep [â¦]
The post From Tattoos to NFTs with Ichi Hatano appeared first on Creative Coach | Mark McGuinness | Since 1996.
Welcome to Episode 8 of the Creative Disruption season of The 21st Century Creative, where we are hearing stories of creatives around the world who came up with a creative response to the challenges of the pandemic. Have you ever had the idea for a creative project that youave never quite got round to starting? [â¦]
The post Using Lockdown to Launch a Dream Project with Nicky Mondellini appeared first on Creative Coach | Mark McGuinness | Since 1996.
If you work on your own a in your office or studio, or your bedroom or at your kitchen table a it can feel like no one is watching. So it doesnat matter whether you show up. If you skipped a day on your novel, who would know? If you didnat go to the studio [â¦]
The post All Arts Are Performing Arts appeared first on Creative Coach | Mark McGuinness | Since 1996.
Welcome to Episode 7 of the Creative Disruption season of The 21st Century Creative, where we are hearing stories of creatives around the world who came up with a creative response to the challenges of the pandemic. Today weare focusing on a creative sector that is close to my heart, which was massively disrupted but [â¦]
The post Taking Deep Work Online with Laura Davis appeared first on Creative Coach | Mark McGuinness | Since 1996.
A few months ago I was listening to the DavidBowie: AlbumtoAlbum podcast, a terrific show about Bowie hosted by Arsalan Mohammed. In Season 3 episode 11 Arsalan spoke to Donny McCaslin, the leader of the jazz band that Bowie discovered in a New York club, and asked to work with him on what turned out [â¦]
The post Sometimes You Have to Grind the Work Out appeared first on Creative Coach | Mark McGuinness | Since 1996.
Welcome to Episode 6 of the Creative Disruption season of The 21st Century Creative, where we are hearing stories of creatives around the world who came up with a creative response to the challenges of the pandemic. Today we are off to Australia in the company of Charlotte Abroms, a music manager based in Melbourne [â¦]
The post Helping Musicians Through Lockdown with Charlotte Abroms appeared first on Creative Coach | Mark McGuinness | Since 1996.
Last week I suggested that if youare serious about achieving your creative ambitions, you need to think in terms of projects, not tasks. Because if you get up every morning and ask yourself aWhat should I work on today?a you risk making decisions based on what feels urgent right now, rather than what will make [â¦]
The post Work on Multifaceted Projects appeared first on Creative Coach | Mark McGuinness | Since 1996.
Welcome to Episode 5 of the CREATIVE DISRUPTION season of The 21st Century Creative, where we are hearing stories of creatives around the world who came up with a creative response to the challenges of the pandemic. Today we are going to look at one of the biggest challenge for many people during lockdown, whether [â¦]
The post Staying Creative as a Parent (Even in a Pandemic) with Kay Lock Kolp appeared first on Creative Coach | Mark McGuinness | Since 1996.
When we think of productivity we typically think about tasks and to-do lists, working habits and routines. We focus on how to make the most of our time on a daily or at most a weekly basis. All of which is great, but if this is all we focus on, thereas a danger of getting [â¦]
The post Focus on Projects, Not Tasks appeared first on Creative Coach | Mark McGuinness | Since 1996.
Welcome to Episode 4 of the CREATIVE DISRUPTION season of The 21st Century Creative, where we are hearing stories of creatives around the world who came up with a creative response to the challenges of the pandemic. Today we meet Amrita Kumar, the co-founder and CEO of Candid Marketing, an innovative marketing agency in India. [â¦]
The post Launching a New Business in the Pandemic with Amrita Kumar appeared first on Creative Coach | Mark McGuinness | Since 1996.
Marketing is a word that strikes fear into the heart of a lot of creatives. Itas an area where a lot of us feel we donat have a natural talent a weare far more comfortable making work than telling the world about it, let alone trying to get people to buy it. One reason for [â¦]
The post Make Your Marketing Personal with a Media Dashboard appeared first on Creative Coach | Mark McGuinness | Since 1996.
Welcome to Episode 3 of the CREATIVE DISRUPTION season of The 21st Century Creative, where we are hearing stories of creatives around the world who came up with a creative response to the challenges of the pandemic. Today we are looking at the world of film and TV production, which was massively disrupted by the [â¦]
The post Rebooting Global Filming with Hometeam appeared first on Creative Coach | Mark McGuinness | Since 1996.
A lot of creative professions involve submitting work to gatekeepers of various kinds: agents, editors, publishers, gallerists, funders, producers, studios and competition judges and so on. Yes, the 21st century gives us plenty of options for creating things without gatekeepers a you can sell direct, build your own platform, launch your own event, self-publish or [â¦]
The post Why Rejection Doesnat (Necessarily) Mean Your Work Isnat Good Enough appeared first on Creative Coach | Mark McGuinness | Since 1996.
Welcome to Episode 2 of the CREATIVE DISRUPTION season of The 21st Century Creative, where we are hearing stories of creatives around the world who came up with a creative response to the challenges of the pandemic. This week we are off to South Africa, to hear from Earl Abrahams, an artist and filmmaker who [â¦]
The post Lockdown Series: Windows on a Changed World with Earl Abrahams appeared first on Creative Coach | Mark McGuinness | Since 1996.
aEat a live frog first thing in the morning and nothing worse will happen to you for the rest of the day.a This quote is often attributed to Mark Twain. Apparently thereas no hard evidence linking it to him, but that hasnat stopped it from concentrating the minds of many people when they ask themselves [â¦]
The post Eat that Frog (But Eat the Cake as Well) appeared first on Creative Coach | Mark McGuinness | Since 1996.
Today we kick off Season 6 of The 21st Century Creative, the podcast that helps you thrive as a creative professional amid the demands, distractions and opportunities of the 21st Century. The theme for this season is CREATIVE DISRUPTION. Every episode will feature an interview with a creator whose work was disrupted by the Covid-19 [â¦]
The post The Rocky Road for Theatre through the Pandemic with Steven Kunis appeared first on Creative Coach | Mark McGuinness | Since 1996.
I hope this finds you as well as can be. Here in the UK weare bracing for what we are assured will be a large wave of Omicron. I know things may be very different for you, depending on where you are in the world. But whatever the circumstances, I hope you are finding your [â¦]
The post Video: Forget the Career Ladder a Start Creating Assets appeared first on Creative Coach | Mark McGuinness | Since 1996.
Today is the launch of my new podcast, and itas something Iave been planning and dreaming of sharing with you for years. Itas called A Mouthful of Air. And in several ways, itas the opposite of my 21st Century Creative podcast. I designed the two shows to work together from the start, although itâs taken [â¦]
The post My new podcast (and why itas the opposite of The 21st Century Creative) appeared first on Creative Coach | Mark McGuinness | Since 1996.
Last night I was about to go to bed when I suddenly remembered an idea Iad had for an article a few months ago. Though I say so myself, it was a great idea, and I was keen to revisit it, so I opened up the Scrivener project where I had written it downa| and [â¦]
The post Ideas Are Leprechauns appeared first on Creative Coach | Mark McGuinness | Since 1996.
Todayas guest on The 21st Century Creative is Michael Bungay Stanier, a returning guest whose interview way back in Season 1 proved very popular. And his book The Coaching Habit turned out to be even more popular, as it went on to sell three quarters of a million copies. Michael is back with some excellent [â¦]
The post Avoiding the Advice Trap with Michael Bungay Stanier appeared first on Creative Coach | Mark McGuinness | Since 1996.
A lot of productivity advice tells us that we need to stop procrastinating, beat Resistance, and get things done. The Americans like to talk about ashippinga, meaning finished and sent out for delivery. This emphasis on getting things done and out to market is part of their extraordinary entrepreneurial culture. Famously, Guy Kawasaki even said [â¦]
The post Every Creative Project Is a Revolving Door appeared first on Creative Coach | Mark McGuinness | Since 1996.
Todayas guest on The 21st Century Creative is Krystal Lauk, an illustrator who took an unconventional path by creating illustrations for tech companies, and founded a studio that counts Google, Uber, Facebook and The New York Times among its clients. Itas a fascinating story of discovery and enterprise at what Krystal calls athe intersection of [â¦]
The post The 21st Century Illustrator with Krystal Lauk appeared first on Creative Coach | Mark McGuinness | Since 1996.
Iave recently started taking one-to-one Japanese conversation lessons. It hasnat been easy. In fact, itas been a bit of a humbling experience. Between work and family responsibilities, I only have 30 minutes a day to study Japanese, and Iave spent this time every day for the past two years memorising kanji characters, vocabulary and grammar [â¦]
The post You Have to be Bad to Get Good appeared first on Creative Coach | Mark McGuinness | Since 1996.
Todayas guest on The 21st Century Creative is Cynthia Morris, a coach for creatives who shares insights on the book-writing process, based on her latest book The Busy Womanas Guide to Writing a World-Changing Book. So if you are contemplating writing a book â whether itas your first one or your twenty-first â there is [â¦]
The post Writing a World-Changing Book with Cynthia Morris appeared first on Creative Coach | Mark McGuinness | Since 1996.
If you think about overhearing something, you probably think of listening to someone elseas conversation, whether deliberately or accidentally, and picking up a titbit of information that you would never otherwise have been privy to. It might be funny, or shocking or useful, or â as in the case of so many loud phone calls [â¦]
The post The Art of Overhearing Yourself appeared first on Creative Coach | Mark McGuinness | Since 1996.
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